Innovating the User Experience, Team 2B's Journey
This essay explores the journey of team 2B embracing ideation, rapid sprints, design concepts and usability tests to develop a well-rounded product that suffice the client's expectations and delivered a seamless user experience.
Brainstorming, the initial stage of our team's journey, set the stage for creative thinking on how the gamification aspect can be incorprated within a coaching application. During this collaborative process, all the team members engaged in open discussions, encouraged unique ideas, different point of views without judgement. The emphasis on inclusivity of thought allowed the team to tap into various perspectives, sparking innovation.
Ideation followed suit, acting as the refining process for the ideas generated during brainstorming. Through careful evaluation, the team narrowed down the options to identify the most viable solutions. For instance, taking inspiration from other existing-application, e.g., LumiHealth, Lifesum, and fitbit as our starting point. Hence, this iterative nature of ideation enabled continuous improvement, getting the team nearer to a clearly defined product development path.
Embracing rapid sprints have allowed the team to break the project into manageable increments, delivering useful updates regularly. This agile approach enabled quick responses to evolving requirements and our client feedback. Additionally, witnessing the progressive fruition taking place after each sprint boosted our team morale, this in-turn enables continuous improvement throughout the development process.
By applying Octalysis design concept, the team would analyze the users' intrinsic and extrinsic motivators and design features that tap into these motivations. Which includes elements like points, badges, rewards, all strategically designed to encourage users to continue using the product and achieving their goals.
Moreover, Octalysis could have helped the team understand which aspects of the application resonates most with users emotionally, enabling them to adjust the user experience to their liking for maximum impact. By incorporating Octalysis in our design approach, the team have further enhanced the distinguished product experience we aimed to deliver.
After applying the design concept of Octalysis, the team focused on enhancing the user experience through three scenarios: "Use Point System," "Use Profile Page," and "Creation and Setting of Goals." We ensured clear navigation and information hierarchy, used visual elements for intuitive guidance, and designed a user-friendly profile page with organized achievements. Incorporating progress tracking through charts and graphs, they ensured a seamless and engaging experience, aligning with Octalysis principles and enhancing the product's overall appeal and functionality.
In conclusion, this team's journey exemplifies the transformative power of ideation, rapid sprints, design concepts, and usability tests in designing an impactful product. By fostering creativity and collaboration, the team harnessed innovation and adaptability to meet user needs, whilst guided by user-centered design. The incorporation of usability tests further ensured a seamless user experience, enhancing the product's overall appeal and functionality. Our commitment to these principles promises continued success in delivering pleasant experiences in future endeavors.