Marketing
In-App Promotion
Promote the donation feature within the banking app, ensuring it is easily accessible and visible to users during their regular banking activities. In this case, our client suggested on having an advertising bar which is displayed when the users log in into the app.
Partnerships and Collaborations
Partner with charitable organizations and non-profits to co-promote the app, leveraging their network and credibility. If our clients want more partnerships and collaborations, they can extend the reach of the app by forming strategic alliances with additional charitable organizations, providing more choices for donors and creating a win-win situation for all stakeholders involved. Collaborative efforts can include joint marketing campaigns, co-branded events, and initiatives that highlight the app's contribution to the supported causes. Partner organizations can also promote the app to their donors and supporters, attracting new users to the platform. By forming meaningful partnerships, the charity donation app can gain wider visibility, build trust, and inspire a sense of social responsibility, leading to increased engagement and support from users.